Search Engine Marketing

Traditionally, dealerships market within a defined territory and their competitors are well known. Things have changed; the internet has fostered a more competitive business environment. Every business has access to your customer base, and likewise, you have access to theirs. This is a tremendous opportunity, and Berry Machinery will help you capitalize.

In today's marketplace, companies understand the importance of having a website. However, a website is almost irrelevant if your products or services are not searchable from Google, Bing, or Yahoo. SEM optimizes your products / services, making them highly accessible to the marketplace. Increase your web traffic exponentially with the most cost effective marketing available.

• Why Berry Machinery? Berry Machinery is a Google approved partner and specializes in the equipment industry. We continuously monitor your online inventory, targeting campaigns on machinery which are currently in stock. Additionally, we can optimize other business profit centers such as parts and rental services. Only Berry Machinery can provide this level of customization. Others offer SEM, but none have the actual industry experience and knowledge of your customer base.

• Adwords Campaign Setup: We know your business; therefore, initial setup fees are not required. Other SEM services must invest time in researching the equipment industry, your business and its competition. At best, they get a general idea. No need to experiment, Berry Machinery will completely setup your AdWord campaigns, creating relevant advertisements with keywords proven to target your customer profile.

• How Does It Work? You control the Adwords budget and pay only when customers click on your advertisement. Thus, it's important to create ads with highly relevant keywords, targeting only genuine opportunities. We focus on the keyword "quality score" which relates directly to your ad position and cost-per-click (CPC). To maintain optimal ad positioning along with a minimal CPC, campaign management is a must.

• What Is The Goal? To increase the Click-Through-Rate (CTR) of genuine customers, leading to actual sales and service opportunities. SEM is possibly the most efficient use of marketing dollars available and we believe you'll be amazed with the results.

• Is It Measureable? Yes, Google provides "Real Time" reporting which allow you to measure campaign performance. However, we know success will ultimately be measured on your bottom line.

• AdWords Management: